We all have that room we’ve been meaning to paint “some day”. So to help end the cycle of paint-procrastination, Ace Hardware took the abstract idea of “some day” and turned it into an actual day: Saturday July 16th. Now, Some Day is an event where Ace encourages fans everywhere to paint that room they’ve been putting off for months. To sweeten the deal this year, Ace partnered with Benjamin Moore to create paint-inspired ice cream flavors as a reward for participating in the Some Day DIY festivities.

I was brought in to help design the press-kits, ice cream pint sleeves, and social posts… and most importantly, the ice cream truck.