Enjoy Illinois
2022-23 Holiday Campaign
Visual Identity, OOH, Social, Digital
As the lead designer on the Illinois Office of Tourism 2022 Holiday campaign, my responsibilities included creating an overall look & feel, designing & animating social posts and banners, curating imagery, and establishing guidelines for the campaign. Our mission was to show potential tourists all the beautiful attractions that are worth seeing and visiting in the state of Illinois during the holiday season.
GDC: Angela Coster
CD: Pat Durkin
CW: Jose Gordillo
Design: Haley McCormick, Max Forster
Social
Digital banners