Michaels
New Business Pitch, Visual Identity Exploration
From the briefing to the final round, I was part of the pitch team that won the Michaels business for OKRP. The designers were tasked to refresh Michaels’ visual identity with something more playful and modern. In the final round, I was the main designer working with creative directors to shape the deck and the content within.
GCD: David Petti, Angela Coster
CD: Andrea Knowles, Mike Cornell, Andy Sciamanna, Morgan Weiner
Design: Haley McCormick, Margaret Kots, Emma Bers
Visual Identity Exploration
Before the client landed on one of our design systems, there was a lot of exploration happening behind the scenes. Here are some of the different moodboards I put together as a part of that exploration.
