Next Round Cocktails

Art Direction, Brand Guidelines, Social Activation

Next Round Cocktails approached OKRP to help launch their brand of pre-mixed boxed cocktails. Our team inherited a style guide for packaging and point-of-sale assets and were tasked with creating a brand guide across digital and social. As the primary designer on the project, I was responsible for establishing a system for how typography and colors should interact together, as well as developing a look & feel for OLV and social.

CD: Marissa Rhines, Andy Sciamanna, Mike Cornell

ACD: Rae Faiman

AD: Guy Madjar

Design: Haley McCormick

OLV/Social Shoot

Pulling from the brand’s no-fuss “Party is Served” attitude, I opted for a natural and spontaneous photography style – as if a party-goer captured the night’s candid moments on a polaroid.

Leading up to the shoot, I provided guidance and direction for wardrobe, props, and lighting.

Social Activation

We launched the brand on social with “Cocktail Dress in a Box” – a ready-to-party outfit for a ready-to-drink box of cocktails. We seeded the idea by sending the Cocktail Dress in a Box to influencers, with an extra dress to give away to one of their followers.

For this idea, I helped during the conceptual phase and designed the dress itself – which draws inspiration from the Andy Warhol “Souper Dress”.