Rowenta Pure Pop
Brand Identity, Campaign Identity, Art Direction
Rowenta – the home comfort and linen care company – was about to launch their newest handheld steamer, Pure Pop. We were asked to create a visual identity for Pure Pop tailored to a younger audience. The work includes a brand book to show them how our colors, type, style, photography, and tone all come to life.
GCD: Angela Coster
CD/CW: Pat Durkin
ACD: Guy Madjar
Design: Haley McCormick
Visual Identity
Here’s a look at the final visual identity from the brand book. The color palette draws from the bright and bold colors of the product, with a secondary palette that complements the product colors. The photography style captures the confident feeling of having clothes that have never looked more fresh.
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We gave them practical applications from the brand book so they understood how to apply their new visual identity into the real world.
