Scoperta Wine

Logo, Social, Experiential

As a designer working on Scoperta, my roles included assisting on campaign guides, creating and animating social posts, conceptualizing engaging brand activations, and designing other collateral such as flyers, merch, stickers, etc.

GCD: David Petti

CD: Morgan Weiner

Design: Sam Baliga, Haley McCormick

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Program logo exploration

The Flight Club is Scoperta's membership rewards program. The client needed a logo to coexist with Scoperta's main logo while also standing on its own. I designed a set of three logos to be used on all their Flight Club promotions.

Social

Building upon the brand’s new look & feel, I conceptualized, designed, and animated both organic and paid social posts.

Experiential

For Scoperta's launch, the client wanted to bring a booth to SXSW. They had a general idea for their booth but needed help making their presence feel more unique.

Instead of taking the standard approach of bringing attendees inside the booth, we decided to take things in a more disruptive direction: Hands punching through picture frames serving wine, all whilst an opera singer is drawing attention.

In addition to the booth, I also designed wine-dyed t-shirts for SXSW.

B2B Sales Materials